Alguns aspectos da audiência infantil aos meios de comunicação
Keywords:
Crianças, Meios de comunicação de massa, PropagandaAbstract
Os autores analisam a influência dos meios de comunicação sobre as crianças da Grande São Paulo, baseados em dados sobre a audiência de rádio, revistas, jornais e televisão, que mostram seu alcance junto ao público infantil, especialmente grande no caso da televisão, onde a propaganda é parte importante da mensagem transmitida.Downloads
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